Goals can be used as a team or individually. You can work on a goal on your own and assign yourself to the process you will go through. You can ping colleagues for a feedback or an update on your progress with the notify and ask features, without getting them part of a step in the goal.
This allows you to work on a goal as a bigger individual task that can be broken into steps. This will keep giving you a sense of achievement and progress but also document the work you did for the rest of the team, so it is easy for them to get engaged with feedback and decisions.
In the case below, I used a goal to break down the process of writing the FAQ articles.